Starbucks Highlights Benefits Advantage
Starbucks is making a renewed case that one of its biggest competitive advantages isn’t coffee—it’s employee benefits. The company recently published the…
Bux Basics
Coffeehouse Coaches Coming Nationwide
Starbucks is making one of its biggest investments in store leadership in recent years, announcing a nationwide rollout of its new Coffeehouse…
Starbucks Bets on Eye Contact
Starbucks is doubling down on hospitality in hopes of reversing six straight quarters of declining U.S. sales. Under CEO Brian Niccol, the…
Starbucks Orders Corporate Staff Back to Office
Starbucks is asking more from its corporate employees—starting September 29, staff will be required to work four days a week in-office, up…
Starbucks Crowns Its First-Ever Global Barista Champion
In a historic move that celebrates the heart of the coffee experience, Starbucks has named its first Global Barista Champion. The honor…
Starbucks Cuts 30% of Its Menu to Speed Things Up
Starbucks is hitting reset on its menu. As part of its ongoing “Back to Starbucks” turnaround plan, the company has trimmed about…
Starbucks Adds Charges for Customizations—No More Freebies for Fancy Order
Starting June 24, 2025, Starbucks has quietly made changes to how it handles customizations—and your wallet might feel it. Customers now pay…
Starbucks Introduces ‘Aperitivo’ Snack Menu to Refresh the Afternoon Rush
Starbucks is reimagining its role as a gathering place with a new late-afternoon menu inspired by European café culture. The company is…
Baristas Strike Over Starbucks’ New Dress Code
Thousands of Starbucks employees across the U.S. staged a walkout this week in protest of a newly enforced dress code policy. The…
Starbucks Shifts Focus from Automation to Human-Centric Service
Starbucks is taking a bold step back from automation, choosing instead to prioritize human labor to enhance the customer experience. The company…